The Social License: How to Keep Your Organization Legitimate - John Morrison - Books - Palgrave Macmillan - 9781349475353 - August 27, 2014
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John Morrison
The Social License: How to Keep Your Organization Legitimate 1st ed. 2014 edition

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A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

187 pages, XIII, 187 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 27, 2014
ISBN13 9781349475353
Publishers Palgrave Macmillan
Pages 187
Dimensions 216 × 138 × 13 mm   ·   264 g
Language English  

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