Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results - D. Giannetto - Books - Palgrave Macmillan - 9781349488957 - January 27, 2015
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D. Giannetto
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results 1st ed. 2014 edition

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Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

240 pages, XVI, 240 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 27, 2015
ISBN13 9781349488957
Publishers Palgrave Macmillan
Pages 240
Dimensions 150 × 220 × 10 mm   ·   367 g
Language English  

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