Developing Strategies for International Business: The WRAP Process - J. Gillon - Books - Palgrave Macmillan - 9781349517121 - September 21, 2004
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J. Gillon
Developing Strategies for International Business: The WRAP Process 1st ed. 2004 edition

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Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information.

180 pages, 11 Illustrations, black and white; XI, 180 p. 11 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 21, 2004
ISBN13 9781349517121
Publishers Palgrave Macmillan
Pages 180
Dimensions 150 × 220 × 10 mm   ·   231 g
Language English  

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