Principles of Marketology, Volume 2: Practice - Hashem Aghazadeh - Books - Palgrave Macmillan - 9781349720804 - March 20, 2019
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Principles of Marketology, Volume 2: Practice 1st ed. 2017 edition

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Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.


703 pages, 3 Illustrations, color; 267 Illustrations, black and white; XLIV, 703 p. 270 illus., 3 il

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 20, 2019
ISBN13 9781349720804
Publishers Palgrave Macmillan
Pages 703
Dimensions 235 × 155 × 41 mm   ·   1.09 kg
Language English  

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