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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management Edward Elder 1st ed. 2016 edition
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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management
Edward Elder
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
156 pages, 2 black & white illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 26, 2016 |
| ISBN13 | 9781349949182 |
| Publishers | Palgrave Macmillan |
| Pages | 148 |
| Dimensions | 155 × 219 × 14 mm · 318 g |
| Language | English |
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