Global Brand Strategy: World-wise Marketing in the Age of Branding - Jan-Benedict Steenkamp - Books - Palgrave Macmillan - 9781349956999 - July 12, 2018
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Jan-Benedict Steenkamp
Global Brand Strategy: World-wise Marketing in the Age of Branding Softcover reprint of the original 1st ed. 2017 edition

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Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

319 pages, 33 Illustrations, black and white; XXIV, 319 p. 33 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 12, 2018
ISBN13 9781349956999
Publishers Palgrave Macmillan
Pages 319
Dimensions 209 × 148 × 33 mm   ·   434 g
Language English  

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