Marketing Research: Delivering Customer Insight - Wilson, Alan (University of Strathclyde, UK) - Books - Bloomsbury Publishing PLC - 9781350442771 - March 19, 2026
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Wilson, Alan (University of Strathclyde, UK)
Marketing Research: Delivering Customer Insight 5th edition

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This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 19, 2026
ISBN13 9781350442771
Publishers Bloomsbury Publishing PLC
Pages 448
Dimensions 214 × 260 × 32 mm   ·   1.18 kg

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