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Marketing Strategy: Based on First Principles and Data Analytics Palmatier, Robert W. (University of Washington, USA) 2nd edition
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Marketing Strategy: Based on First Principles and Data Analytics
Palmatier, Robert W. (University of Washington, USA)
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ;
350 pages, 149 Tables, color; 149 Illustrations, color; XXXII, 350 p. 149 illus. in color.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 5, 2021 |
| ISBN13 | 9781352011463 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 416 |
| Dimensions | 255 × 179 × 23 mm · 828 g |
| Language | English |
