Vaag H Durgarian

The Map Is Not the Territory Vaag H Durgarian

That people perceive things differently is a given. Crucially, these perceptions often diverge from the reality of a situation. People think and act based on what I call the "map" of the reality, its likeness. However, the map does not always correspond to the "territory" of the reality, the facts on the ground. To navigate the complexities of today's business world, it is critical to consistently enhance and update our map, make it as accurate as possible, as analogous to the territory as we can. Today's companies enjoy unprecedented size and scope. Their large footprint comes complete with a multitude of viewpoints and experiences from people all over the world. This book is a practical guide on how to manage change, particularly the people aspect of it, in a multinational corporation. It is intended as a practical guidance for senior and middle management and any transformation team in multinational corporations, as well as an additional literature for students studying change management discipline.