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The New Chameleons: How to Connect with Consumers Who Defy Categorization Michael R. Solomon
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The New Chameleons: How to Connect with Consumers Who Defy Categorization
Michael R. Solomon
Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.
232 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 3, 2021 |
| ISBN13 | 9781398600041 |
| Publishers | Kogan Page Ltd |
| Pages | 296 |
| Dimensions | 137 × 215 × 26 mm · 412 g |
| Language | English |
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