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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age John O'Brien
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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
288 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 3, 2021 |
| ISBN13 | 9781398600164 |
| Publishers | Kogan Page Ltd |
| Pages | 264 |
| Dimensions | 232 × 156 × 19 mm · 408 g |
| Language | English |
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