Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits - Dr Rachel Lawes - Books - Kogan Page Ltd - 9781398607668 - March 3, 2023
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Dr Rachel Lawes
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits 2 Revised edition

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Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 3, 2023
ISBN13 9781398607668
Publishers Kogan Page Ltd
Pages 360
Dimensions 156 × 611 × 23 mm   ·   360 g
Language English  

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