Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies - PR Smith - Books - Kogan Page Ltd - 9781398611719 - March 3, 2024
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies 8 Revised edition


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Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.


680 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2024
ISBN13 9781398611719
Publishers Kogan Page Ltd
Pages 760
Dimensions 248 × 191 × 36 mm   ·   1.45 kg
Language English  

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