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Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet
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Consumer Behaviour: Understanding Consumers in a Digital Landscape
Jean-Eric Pelet
Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
440 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 3, 2025 |
| ISBN13 | 9781398618640 |
| Publishers | Kogan Page Ltd |
| Pages | 344 |
| Dimensions | 250 × 177 × 27 mm · 708 g |
| Language | English |
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