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Principles of Marketing Analytics: Understand Data-Driven Decision-Making Ijeoma Onwumere
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Principles of Marketing Analytics: Understand Data-Driven Decision-Making
Ijeoma Onwumere
Learn how to analyse key business data and create new marketing opportunities. with this textbook for undergraduate students
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 3, 2026 |
| ISBN13 | 9781398623279 |
| Publishers | Kogan Page Ltd |
| Pages | 392 |
| Dimensions | 171 × 241 × 25 mm · 660 g |
| Language | English |
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