Understanding Consumer Choice - G. Foxall - Books - Palgrave USA - 9781403914927 - March 11, 2005
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G. Foxall
Understanding Consumer Choice 2005 edition

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Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.

280 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 11, 2005
ISBN13 9781403914927
Publishers Palgrave USA
Pages 262
Dimensions 140 × 216 × 19 mm   ·   503 g
Language English  

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