Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management - P. Kuchinka - Books - Palgrave USA - 9781403936257 - April 30, 2004
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P. Kuchinka
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management 2004 edition

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This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.

208 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2004
ISBN13 9781403936257
Publishers Palgrave USA
Pages 192
Dimensions 140 × 216 × 17 mm   ·   380 g

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