Creative Marketing: An Extended Metaphor for Marketing in a New Age - I. Fillis - Books - Palgrave USA - 9781403941909 - November 10, 2005
In case cover and title do not match, the title is correct

I. Fillis
Creative Marketing: An Extended Metaphor for Marketing in a New Age 2006 edition

Price
Íkr 15,189
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 13 - 27
Get notified about new I. Fillis releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.

176 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 10, 2005
ISBN13 9781403941909
Publishers Palgrave USA
Pages 161
Dimensions 140 × 216 × 14 mm   ·   326 g

More from the same publisher

See all of I. Fillis ( e.g. Hardcover Book )