Blunders in International Business - Ricks, David A. (University of Missouri, St. Louis) - Books - John Wiley and Sons Ltd - 9781405134927 - March 13, 2006
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Ricks, David A. (University of Missouri, St. Louis)
Blunders in International Business 4th edition

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* New and expanded 4th edition now covers even more examples. * Includes more than fifty new international business blunders. * Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.

192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 13, 2006
ISBN13 9781405134927
Publishers John Wiley and Sons Ltd
Pages 192
Dimensions 139 × 218 × 14 mm   ·   240 g
Language English  

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