PR Strategy and Application: Managing Influence - Coombs, W. Timothy (University of Eastern Illinois, USA) - Books - John Wiley and Sons Ltd - 9781405144087 - August 31, 2009
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Coombs, W. Timothy (University of Eastern Illinois, USA)
PR Strategy and Application: Managing Influence

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PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.

368 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 31, 2009
ISBN13 9781405144087
Publishers John Wiley and Sons Ltd
Pages 368
Dimensions 189 × 239 × 20 mm   ·   757 g
Language English  

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