Principles of Marketing with Companion Website with Gradetracker Student Access Card - Stephen Pettitt - Books - Pearson Education Limited - 9781405846349 - August 3, 2006
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Stephen Pettitt
Principles of Marketing with Companion Website with Gradetracker Student Access Card 4th edition

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Useful for first-time marketing students, this book leads them through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'.

1264 pages, col. Illustrations

Media Books     Book
Released August 3, 2006
ISBN13 9781405846349
Publishers Pearson Education Limited
Pages 1264
Dimensions 195 × 265 × 50 mm   ·   2.38 kg

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