Health Communication and Mass Media: An Integrated Approach to Policy and Practice - Benjamin R. Bates - Books - Taylor & Francis Ltd - 9781409447139 - June 28, 2013
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Benjamin R. Bates
Health Communication and Mass Media: An Integrated Approach to Policy and Practice New edition

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In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts.

200 pages, Includes 4 b&w illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 28, 2013
ISBN13 9781409447139
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 176 × 251 × 22 mm   ·   736 g
Language English  
Editor Ahmed, Rukhsana
Editor Bates, Benjamin R.

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