Personal Influence: The Part Played by People in the Flow of Mass Communications - Elihu Katz - Books - Taylor & Francis Inc - 9781412805070 - September 30, 2005
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Elihu Katz
Personal Influence: The Part Played by People in the Flow of Mass Communications 2nd Ed. edition

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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

434 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2005
ISBN13 9781412805070
Publishers Taylor & Francis Inc
Pages 434
Dimensions 152 × 228 × 27 mm   ·   664 g
Language English  
Contributor Elmo Roper

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