Writing Marketing - Stephen Brown - Books - SAGE Publications Inc - 9781412902663 - August 24, 2005
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Writing Marketing


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Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.


272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 24, 2005
ISBN13 9781412902663
Publishers SAGE Publications Inc
Pages 272
Dimensions 235 × 158 × 16 mm   ·   416 g

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