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Statistics for Marketing and Consumer Research Mario Mazzocchi
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
432 pages, black & white tables, figures
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 22, 2008 |
| ISBN13 | 9781412911221 |
| Publishers | SAGE Publications Inc |
| Pages | 432 |
| Dimensions | 171 × 239 × 25 mm · 786 g |
| Language | English |
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