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Investigating Audiences Andy Ruddock
Investigating Audiences
Andy Ruddock
Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.
200 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 8, 2007 |
| ISBN13 | 9781412922692 |
| Publishers | SAGE Publications Inc |
| Pages | 200 |
| Dimensions | 170 × 242 × 17 mm · 500 g |
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