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Private Label Strategy: How to Meet the Store Brand Challenge Nirmalya Kumar
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Private Label Strategy: How to Meet the Store Brand Challenge
Nirmalya Kumar
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.
288 pages, ill
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 13, 2007 |
| ISBN13 | 9781422101674 |
| Publishers | Harvard Business Review Press |
| Pages | 288 |
| Dimensions | 166 × 240 × 26 mm · 573 g |
| Language | English |
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