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Spanning Silos: The New CMO Imperative David A. Aaker
Spanning Silos: The New CMO Imperative
David A. Aaker
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.
217 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 16, 2008 |
| ISBN13 | 9781422128763 |
| Publishers | Harvard Business Review Press |
| Pages | 217 |
| Dimensions | 162 × 233 × 23 mm · 508 g |
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