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Iconoclast: A Neuroscientist Reveals How to Think Differently Gregory Berns First Trade Paper edition
Iconoclast: A Neuroscientist Reveals How to Think Differently
Gregory Berns
No organization can survive without iconoclasts - innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. This title explains why. It explores the constraints the human brain places on innovative thinking.
272 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 17, 2010 |
| ISBN13 | 9781422133309 |
| Publishers | Harvard Business Review Press |
| Pages | 272 |
| Dimensions | 141 × 210 × 20 mm · 280 g |
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