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The First Mile: A Launch Manual for Getting Great Ideas into the Market Scott D. Anthony
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The First Mile: A Launch Manual for Getting Great Ideas into the Market
Scott D. Anthony
The first mile-that critical time when an idea moves from concept to paper to market, the real world, where itwill fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-endingroadblocks that slow innovators in companies both big and small. This book is your guide through thisrisky terrain.
256 pages, black & white illustrations, black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 6, 2014 |
| ISBN13 | 9781422171769 |
| Publishers | Harvard Business Press |
| Pages | 256 |
| Dimensions | 143 × 217 × 23 mm · 382 g |
| Language | English |
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