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Pop Brands: Branding, Popular Music, and Young People - Mediated Youth Nicholas Carah New edition
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Pop Brands: Branding, Popular Music, and Young People - Mediated Youth
Nicholas Carah
Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.
199 pages, ill.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 16, 2010 |
| ISBN13 | 9781433105647 |
| Publishers | Peter Lang Publishing Inc |
| Pages | 202 |
| Dimensions | 251 × 235 × 18 mm · 469 g |
| Language | English |
| Editor | Carah, Nicholas |
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