The Diffusion of Innovations: A Communication Science Perspective - - Books - Peter Lang Publishing Inc - 9781433110832 - February 28, 2011
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The Diffusion of Innovations: A Communication Science Perspective New edition

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Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process.

239 pages, 99, graphs

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 2011
ISBN13 9781433110832
Publishers Peter Lang Publishing Inc
Pages 240
Dimensions 230 × 157 × 19 mm   ·   510 g
Language English  
Editor Barnett, George A.
Editor Vishwanath, Arun

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