The Convergence Crisis: An Impending Paradigm Shift in Advertising - Joanna L. Jenkins - Books - Peter Lang Publishing Inc - 9781433126062 - January 30, 2015
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Joanna L. Jenkins
The Convergence Crisis: An Impending Paradigm Shift in Advertising New edition

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The Convergence Crisis tells the story of an impending paradigm shift in advertising. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

198 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2015
ISBN13 9781433126062
Publishers Peter Lang Publishing Inc
Pages 198
Dimensions 150 × 227 × 12 mm   ·   294 g
Language English  

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