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Corporate Communication: Transformation of Strategy and Practice New edition
Michael B. Goodman
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Corporate Communication: Transformation of Strategy and Practice New edition
Michael B. Goodman
Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.
164 pages, 16 Illustrations, unspecified
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 1, 2020 |
| ISBN13 | 9781433165689 |
| Publishers | Peter Lang Publishing Inc |
| Pages | 164 |
| Dimensions | 446 g |
| Language | English |
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