McLuhan in Reverse: His General Theory of Media (GToM) - Understanding Media Ecology - Robert K. Logan - Books - Peter Lang Publishing Inc - 9781433182457 - June 23, 2021
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Robert K. Logan
McLuhan in Reverse: His General Theory of Media (GToM) - Understanding Media Ecology New edition

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Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.

146 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 23, 2021
ISBN13 9781433182457
Publishers Peter Lang Publishing Inc
Pages 146
Dimensions 235 × 159 × 16 mm   ·   390 g
Language English  

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