Product Innovation and Technology Strategy - Robert G Cooper - Books - Booksurge Publishing - 9781439252246 - September 4, 2009
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Robert G Cooper
Product Innovation and Technology Strategy

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Marc Notes: Includes bibliographical references and index. Contributor Bio:  Cooper, Robert G Robert G. Cooper is a professor emeritus of marketing at McMaster University. Founder of the widely employed Stage-Gate product development process. Scott J. Edgett is co-founder and CEO of Stage-Gate International and the Product Development Institute. Contributor Bio:  Edgett, Scott J Robert G. Cooper is a professor emeritus of marketing at McMaster University. Founder of the widely employed Stage-Gate product development process. Scott J. Edgett is co-founder and CEO of Stage-Gate International and the Product Development Institute.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 4, 2009
ISBN13 9781439252246
Publishers Booksurge Publishing
Pages 260
Dimensions 152 × 229 × 20 mm   ·   385 g

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