Marketing IT Products and Services - Jessica Keyes - Books - Taylor & Francis Inc - 9781439803196 - September 14, 2009
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Jessica Keyes
Marketing IT Products and Services 1st edition

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Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role

336 pages, 23 black & white illustrations, 33 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 14, 2009
ISBN13 9781439803196
Publishers Taylor & Francis Inc
Pages 344
Dimensions 160 × 241 × 22 mm   ·   618 g
Language English  

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