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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research Douglas Ward
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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Douglas Ward
Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.
240 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 1, 2009 |
| ISBN13 | 9781439900154 |
| Publishers | Temple University Press,U.S. |
| Pages | 240 |
| Dimensions | 140 × 210 × 23 mm · 408 g |
| Language | English |
