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The Problem of Political Marketing Savigny, Dr Heather (De Montfort University, Leicester) Nippod edition
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The Problem of Political Marketing
Savigny, Dr Heather (De Montfort University, Leicester)
Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and its impact upon democracy.
158 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 5, 2012 |
| ISBN13 | 9781441106346 |
| Publishers | Continuum Publishing Corporation |
| Pages | 158 |
| Dimensions | 156 × 234 × 9 mm · 231 g |
| Language | English |
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