Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Robyn Blakeman - Books - Rowman & Littlefield - 9781442221215 - July 10, 2014
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Robyn Blakeman
Integrated Marketing Communication: Creative Strategy from Idea to Implementation Second edition

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New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.

338 pages, 23 black & white illustrations, 8 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 10, 2014
ISBN13 9781442221215
Publishers Rowman & Littlefield
Pages 338
Dimensions 263 × 188 × 25 mm   ·   818 g
Language English  

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