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Strategic Copywriting: How to Create Effective Advertising Edd Applegate Second edition
Strategic Copywriting: How to Create Effective Advertising
Edd Applegate
A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.
310 pages, 53 black & white illustrations, 16 tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 5, 2015 |
| ISBN13 | 9781442244085 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 310 |
| Dimensions | 255 × 179 × 22 mm · 590 g |
| Language | English |
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