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The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica Andrew Spencer
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The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica
Andrew Spencer
This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in
225 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 17, 2013 |
| ISBN13 | 9781443842495 |
| Publishers | Cambridge Scholars Publishing |
| Pages | 225 |
| Dimensions | 150 × 220 × 20 mm · 639 g |
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