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Marketing Research: A Managerial Approach Al Marshall
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Marketing Research: A Managerial Approach
Al Marshall
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.
500 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 6, 2023 |
| ISBN13 | 9781446256152 |
| Publishers | SAGE Publications Ltd |
| Pages | 296 |
| Dimensions | 245 × 188 × 21 mm · 618 g |
| Language | English |
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