Marketing Research: A Managerial Approach - Al Marshall - Books - Sage Publications Ltd - 9781446256152 - March 6, 2023
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Marketing Research: A Managerial Approach

Al Marshall

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Marketing Research: A Managerial Approach

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.


500 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 6, 2023
ISBN13 9781446256152
Publishers Sage Publications Ltd
Pages 296
Dimensions 245 × 188 × 21 mm   ·   618 g
Language English