Marketing: an Introduction - Rosalind Masterson - Books - SAGE Publications Ltd - 9781446266465 - April 9, 2014
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Rosalind Masterson
Marketing: an Introduction 3 Rev edition

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'This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible.' - Pauline Maclaran Professor of Marketing & Consumer Research, Royal Holloway University of London, Editor in Chief Marketing Theory

608 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 9, 2014
ISBN13 9781446266465
Publishers SAGE Publications Ltd
Pages 608
Dimensions 195 × 265 × 29 mm   ·   1.44 kg

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