Qualitative Methods in Business Research - Introducing Qualitative Methods Series - Paivi Eriksson - Books - Sage Publications Ltd - 9781446273388 - November 30, 2015
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Qualitative Methods in Business Research - Introducing Qualitative Methods Series 2 Revised edition

Paivi Eriksson

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Qualitative Methods in Business Research - Introducing Qualitative Methods Series 2 Revised edition

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

376 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2015
ISBN13 9781446273388
Publishers Sage Publications Ltd
Pages 376
Dimensions 248 × 179 × 25 mm   ·   782 g

See all of Paivi Eriksson ( e.g. Hardcover Book and Paperback Book )