Principles and Practice of Marketing - Jim Blythe - Books - Sage Publications Ltd - 9781446274002 - November 19, 2013
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Principles and Practice of Marketing 3 Revised edition

Jim Blythe

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Principles and Practice of Marketing 3 Revised edition

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

800 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 19, 2013
ISBN13 9781446274002
Publishers Sage Publications Ltd
Pages 800
Dimensions 197 × 265 × 31 mm   ·   1.90 kg
Language English  
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