Communication and Persuasion: Central and Peripheral Routes to Attitude Change - Springer Series in Social Psychology - Richard E. Petty - Books - Springer-Verlag New York Inc. - 9781461293781 - October 1, 2011
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Richard E. Petty
Communication and Persuasion: Central and Peripheral Routes to Attitude Change - Springer Series in Social Psychology Softcover reprint of the original 1st ed. 1986 edition

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We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph.

264 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2011
ISBN13 9781461293781
Publishers Springer-Verlag New York Inc.
Pages 264
Dimensions 157 × 234 × 20 mm   ·   403 g
Language English  

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