Intelligent Support Systems for Marketing Decisions - International Series in Operations Research & Management Science - Nikolaos F. Matsatsinis - Books - Springer-Verlag New York Inc. - 9781461354154 - October 30, 2012
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Intelligent Support Systems for Marketing Decisions - International Series in Operations Research & Management Science Softcover reprint of the original 1st ed. 2003 edition

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Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.


514 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2012
ISBN13 9781461354154
Publishers Springer-Verlag New York Inc.
Pages 514
Dimensions 155 × 235 × 27 mm   ·   730 g
Language English  

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