Social Media Audit: Measure for Impact - SpringerBriefs in Computer Science - Urs E. Gattiker - Books - Springer-Verlag New York Inc. - 9781461436027 - October 29, 2012
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Urs E. Gattiker
Social Media Audit: Measure for Impact - SpringerBriefs in Computer Science 2013 edition

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Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities.

85 pages, 2 black & white illustrations, 45 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2012
ISBN13 9781461436027
Publishers Springer-Verlag New York Inc.
Pages 106
Dimensions 152 × 235 × 8 mm   ·   176 g
Language English  

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