Online Advertising and Promotion: Modern Technologies for Marketing - Advances in Marketing, Customer Relationship Management, and E-Services - Payam Hanafizadeh - Books - Idea Group,U.S. - 9781466608856 - April 30, 2012
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Payam Hanafizadeh
Online Advertising and Promotion: Modern Technologies for Marketing - Advances in Marketing, Customer Relationship Management, and E-Services

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Educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. It outlines the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world.

248 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2012
ISBN13 9781466608856
Publishers Idea Group,U.S.
Pages 248
Dimensions 216 × 279 × 16 mm   ·   898 g
Language English  

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